Brand design · Creative direction · Experience
Made to
mean more.
I bring brands into focus through considered design, cultural storytelling and a close attention to detail.
From the first idea
to the final detail.
A selection of
what I make.
Creative Designer / Blue Salon
A world stage,
seen through Qatar.
A licensed collection and a retail world made for a global audience, with Qatari culture at its heart.
The story
Visual brand execution across 21 licensed product categories, from product and packaging to stadium retail. Sarah presented creative strategy to FIFA stakeholders and coordinated teams and vendors through fixed production deadlines.
- 21 licensed product categories
- 95% approval rate for creative strategy presented to FIFA stakeholders
- Retail presence across all eight stadiums
Senior Product Designer / 2023—2024
Objects for
the journey.
Travel products with a distinctive sense of colour, function and identity.
Sarah led creative direction across more than 12 seasonal collections, developing executive presentations and visual narratives to align design with commercial goals.
Founder & Creative Director
A brand built
by hand.
An independent jewellery label shaped by material, colour and personal expression.
Sarah built the brand from concept to market, creating its identity, packaging and campaigns across three to four seasonal collections each year.
Selected for Première Vision Paris.
Acquired by Louis Vuitton.
A textile design that found its way into one of fashion’s most storied houses. Material and craft remain a thread throughout Sarah’s work.
A point of view,
put into practice.
Sarah is a senior brand designer working across luxury, fashion, retail and global events. Her practice connects visual strategy to the physical and digital details people encounter—from product and packaging to campaigns, spaces and experiences.
Areas of practice
- Brand identity systems
- Creative direction
- Product & packaging
- Retail experience
- Campaign development
Education
- MA Luxury & Fashion Brand Management — Istituto Marangoni
- BA Textile Design — University of the Arts London